The diversification strategy opens a new pattern of specialized exhibitions

       Approved by the State Council, the only international exhibition for consumer electronics in China, China International Consumer Electronics Expo (SINOCES) will be held at Qingdao International Convention and Exhibition Center from September 22 to 25, 2017. China International Consumer Electronics Expo is hosted by the Ministry of Commerce, the Ministry of Science and Technology and the Shandong Provincial Government, supported by the Ministry of Industry and Information Technology, and co-organized by the China Chamber of Commerce for Import and Export of Mechanical and Electrical Products, the China Institute of Electronics and the Qingdao Municipal People's Government. After more than ten years of development, SINOCES has developed into a new engine to promote the innovation and development of the consumer electronics industry relying on China's good economic environment, perfect industrial policies and huge consumer market, and has played an important role in expanding exchanges and cooperation between domestic and foreign consumer electronics enterprises and creating win-win results, and accelerating the development, innovation and upgrading of our country's consumer electronics industry.

The 2017 China International Consumer Electronics Expo will open in Qingdao, and the diversification strategy will open a new pattern of professional exhibitions

       Focusing on the theme of "Wisdom + Benefiting the World", this exhibition drives industrial development and transformation with high and new technology, helps industrial empowerment and upgrading with international strategies, innovates diversified exhibition models, and opens a new pattern of professional exhibitions. 2017 SINOCES is based on the principle of consultation, co-construction and sharing, focusing on building a smart industry ecosystem and creating a unique scientific and technological feast.

1. In line with the trend of "wisdom +", SINOCES leads a new wave of innovation achievements

       With the deep integration of "smart +" with high-tech such as intelligent manufacturing, Internet of Things, cloud computing, and big data, the smart industry has become the "power industry" of national and urban economic development, covering all aspects of the national economy: such as smart homes, smart cities, smart logistics, smart factories, etc. 2017SINOCES accurately grasps this trend, brings together smart technology and talents from the global consumer electronics industry, and is committed to creating an industry feast dominated by "wisdom" to help the smart industry benefit and apply on a larger scale.

       In order to fully demonstrate the new scientific and technological achievements brought by "Smart +", this exhibition has set up "smart" special exhibition areas such as "smart home", "intelligent security", "virtual reality and intelligent hardware", "intelligent robots", "3D printing" and "e-sports", involving eight categories of innovative products and technologies such as drones and intelligent robots, smart homes, VR/AR/MR, artificial intelligence, intelligent hardware, 3D printing technology, mobile Internet, big data and cloud computing, with a strong lineup and full of highlights.

2. The first e-sports exhibition area, SINOCES incubates new consumer electronics formats

       At present, e-sports has formed a huge industrial scale in many countries and regions such as South Korea, the United States and Europe, and occupies an important position in the national economy. our country has also promoted and supported e-sports as a key sport, e-sports as an emerging independent industry in China, attracting the follow-up of Tencent, Alibaba, LeTV and other corporate capital, the Ministry of Education has also added e-sports majors this year in order to cultivate talents, and the e-sports industry will have a lot of room for development in the future.

       According to market research firm Newzoo, the global esports market will increase by 41.3% year-on-year to $696 million in 2017, and the number of e-sports fans will increase by 50% to 286 million. In order to further promote the good development of the e-sports industry and help the gradual improvement of e-sports events in various places, 2017 SINOCES set up an e-sports exhibition area for the first time, inviting well-known game manufacturers such as Tencent Games to participate in the exhibition. At the same time, the organizing committee cooperated with Tencent Games to jointly hold the Glory of Kings e-sports city competition at the e-Expo for the first time, and in addition, the Qingdao e-sports championship will also be held during the exhibition, when a hearty subversive showdown will witness the glorious moment.

3. Introducing multiple interactive activities, SINOCES creates a new experience of special exhibitions

       With the innovation and development of the consumer electronics industry, the products and application fields involved are also gradually expanding, and 2017 SINOCES seizes the trend, continues to expand the scale of exhibitions, enrich the content of the exhibition, and introduce diversified interactive activities and contents. The first "Hard Innovation Festival-2017 Electric Expo Global Intelligent Hardware Project Selection" was implemented in Qingdao, which was jointly organized by the Electric Expo and Hard Innovation, aiming to promote intelligent hardware incubation, supply chain optimization and channel acceleration with the help of the resource advantages of the Electric Expo.

       In addition, the opening day of the Expo on September 22 is "World Car-Free Day", in order to advocate green travel modes, 2017 SINOCES joined hands with Mobike to launch a bicycle ride to see SINOCES activity, encourage and attract users to participate in shared cycling, and promote the return of bicycles to the city. At the same time, there is also a balance bike, which also symbolizes green and low-carbon travel with shared bicycles, and the "Whatever You Like" Balance Carnival and the 2nd China Balance Car Competition Qingdao Open will also be held at this exhibition, which will bring a wonderful competitive performance to the participants.

4. Upgrade 3D printing to compete on the same stage, SINOCES ignites a new engine of scientific and technological innovation

       As a representative technology of the new round of industrial revolution, 3D printing occupies an extremely important position in "Made in China 2025". This exhibition will continue to cooperate with China's largest 3D printing service platform, Sandi Time and Space Group, integrate the excellent resources of the platform, expand the scale of the 3D printing festival, upgrade to international activities, and invite more than 10 global 3D printing authoritative experts from the United States, Germany, China, etc., and more than 100 3D printing companies at home and abroad to gather together, which will bring a feast of 3D printing technology to the exhibitors.

       There are specially built 3D printing exhibition areas, 3D printing maker competitions, 3D printing education and training, 3D printing fashion shows, 3D printing creative works interactive display and other sections, providing enterprises and 3D printing enthusiasts with a diverse and large-scale business platform and display space. During the event, the award ceremony of the 5th China 3D Printing Excellent Brand Promotion Event will also be held at the same time, and ten awards will be set up to commend the new products and new technologies of outstanding 3D printing enterprises. In addition, a number of new products from heavyweight industries such as Love Pottery APP, Shanghai Digital Manufacturing Equipment, and Beijing Yanshan Petrochemical Products will also make their world premieres at the 3D Printing Festival, showcasing the latest scientific and technological application achievements and igniting a "new engine" for development with scientific and technological innovation.

5. Focusing on international experts, SINOCES guides the new direction of industry development

       In order to build the highest intelligent platform for technical exchange and industrial communication for consumer electronics enterprises, 2017 SINOCES will also hold a number of high-quality professional conferences and forums such as the 2017 China Qingdao International Big Data Summit Forum and the International IM3D Printing Summit Forum to strengthen industry exchanges and deeply discuss the latest trends and dynamics of the industry. The Qingdao International Big Data Summit Forum in China is based on the fact that big data has become the hottest factor in the information technology industry after the Internet of Things and cloud computing, and promotes the healthy, sustainable development and rapid market expansion of the big data industry. The International IM3D Printing Summit Forum is based on the 3D Printing Festival, inviting more than ten well-known experts at home and abroad to analyze and interpret the global 3D printing market, discuss the application and development of 3D printing in various industries, and experts and scholars from China's well-known universities and scientific research institutes, representatives of enterprises inside and outside the province will also participate in the meeting, carry out in-depth discussions and exchanges, and provide a good opportunity for further deepening exchanges and cooperation between all parties and achieving mutual benefit.

       In order to further implement the innovation-driven development strategy, the "2017 6th China International Consumer Electronics Leader Innovation Achievement Conference" will also be held as scheduled. Different from previous years, this year's award has added a new technology application award to encourage the innovation and development of products in the field of big data and cloud computing applications. Competition in the consumer electronics field is becoming increasingly fierce, and in order to seize the market, various innovative products are blooming. In addition to traditional home appliances and digital hardware companies such as Samsung, Haier, Hisense, Canon, TCL, Aucma, Xiaomi, and 360, various VR equipment, 3D printing, intelligent IoT, health care and other companies have also joined the competition. The "Leader Innovation Award" comprehensively showcases innovative products and technologies that lead market and industry trends in the field of consumer electronics, and truly allows consumers to feel the intelligent changes brought about by innovation. On the afternoon of September 23, the China International Consumer Electronics Leader Innovation Award Achievement Conference will be held at the Qingdao International Convention and Exhibition Center, and awards will be presented to the winning enterprises on the spot.

       From a follower of the consumer electronics industry to a leader in innovative technology, the Expo has been highly inclusive and growing after years of professional operation. The exhibition is committed to building an international smart industry ecosystem that integrates the development of the consumer electronics industry, innovative technology application, and global market development, combining the new trends and new characteristics of the development of the consumer electronics industry, comprehensively displaying the most cutting-edge smart products and innovative technologies, and will also deeply explore the future development direction and prospects of the industry, giving new momentum to the development of the global consumer electronics industry. (This article is reprinted from China Power Grid)